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Submitted by: Web Outsourcing Gateway
With the invention of search engines like Google, Yahoo, Bing, etc., SEO Companies are mushrooming everywhere because of the increasing market in SEO. Most companies especially the newly built ones hire SEO experts primarily to improve their page rank on major search engines, thus increase site s traffic. Although you already know the benefits of search engine optimization to your website, take a look at the common SEO misconceptions we listed to be properly guided before you invest on SEO.
Competition
Online competition is tough because you re not the only entrepreneur on earth who owns a website and uses it for online marketing. Your neighboring competitors are also capable of producing their own site for the same purpose of publicity and better chance of being found by potential clients. Now, you have heard of what SEO can do for you and so you’ve hired a company to modify parts of your website to help improve the chance of being on the top list of user’s organic search results. By the way, organic search results are the lists in the result s page of search engines, which appear because of their relevance to the search terms or keywords, as opposed to their being advertised, paid or sponsored.
So let s take this scenario, assuming that you hired an SEO expert and let s just say that you had achieved your SEO goal, which was to put your website on the top of the search list. Assumingly, your hired SEO expert had done a great job to your website, so you thought that the service of an SEO expert was no longer needed, as a result you stopped getting his/her service and worst you discontinued your SEO activities without realizing its effect to your page ranking and traffic. Then after some time, you have found out that your website, which was once on the top of the search results is now already in the 4th page. Therefore, you lost your chance for more potential clients since statistics shows that most of the internet users only click the results of the top ranking sites.
In this scenario, you must learn that SEO doesn t stop once you ve reached the highest page rank. SEO is a continuous process that must be maintained because search engines frequently change their algorithms. Moreover, the misconception about competition is forgetting that your competitors are also capable of hiring SEO experts or strengthening their SEO campaign. Page Ranking may change depending on the numbers of your competitors mushrooming around the net, thus you must not neglect your SEO activities.
Content
Whilst most articles, specifically SEO related, suggest that in order for an SEO to be effective, fresh content is needed. However, often these articles have misconceptions about the difference of a fresh versus updated content. Contents that are new are basically the newly written and uploaded content for a website. Search engines like new contents simply because of its new information, so in order to comply with this, some SEO practitioners are trying to trick the search engines by changing the time that the article was published. However, changing the publication date and time of the article does not make the article new at all. It would be better if you modified the content of your article in accordance to the needs of time.
Purpose
Also, there is a misconception about the way that most SEO works. A good SEO does not only give traffic to your website, but it also assures you that your visitors purpose in in looking at your site is to purchase your products/services. The purpose of SEO should not only concentrate on getting the highest page rank, but the purpose should also be helping your target market by giving them valuable content with relevant keywords.
About the Author: Web Outsourcing Gateway is a one-stop source of high quality web services such as Web Design, Web Development, Multilingual Websites, Web Maintenance, SEO, Mobile Web Development, and Identity and Branding. You can visit our website at
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